The best content ideas are very often sparked by a bloody good question.

This episode is in response to a DM I got over on Instagram. It said,
 
'Marketing and Instagram experts always go on about 'finding your ideal followers' and 'creating posts for your perfect customer' but how, exactly do you find these perfect people or how do they find you?Over the past 4-and-a-bit years I've grown an online audience that's packed with enough with ideal followers to support my work.

It takes time. You have to know who you're talking to, and do your best to be yourself in your social posts (your vibe attracts your tribe). 

But there are also things you can do to help get noticed by your best people. Listen to find out how.

**There's one swear towards the end.**