15 min listen
S1 Ep4: Being a shopkeeper on Instagram with Karina Rickards @cornishware_artist
S1 Ep4: Being a shopkeeper on Instagram with Karina Rickards @cornishware_artist
ratings:
Length:
30 minutes
Released:
Jun 1, 2021
Format:
Podcast episode
Description
When Karina Rickards and her husband Charles saved the iconic stripy ceramics company Cornishware from going bust, Karina launched a one-woman marketing campaign on Instagram that's seen sales double and Cornishware appear on the shelves of John Lewis.
We chat about the true time investment involved in running an account like @cornishware_artist, about the role of storytelling in selling and the power of putting yourself at the heart of your brand.
"Don’t be afraid to show all aspects of your business on Instagram, the more you share the more your get your followers to engaged. If I just showed a beautiful tea set every day, it would be a bit dull. We all need be amused and we all love to learn. Let’s keep it vibrant. It’s life. No two days are the same here at Cornishware and I really want to show that." - Karina Rickards
We chat about the true time investment involved in running an account like @cornishware_artist, about the role of storytelling in selling and the power of putting yourself at the heart of your brand.
"Don’t be afraid to show all aspects of your business on Instagram, the more you share the more your get your followers to engaged. If I just showed a beautiful tea set every day, it would be a bit dull. We all need be amused and we all love to learn. Let’s keep it vibrant. It’s life. No two days are the same here at Cornishware and I really want to show that." - Karina Rickards
Released:
Jun 1, 2021
Format:
Podcast episode
Titles in the series (100)
S1 Ep10: Why just bloody posting it is my business story (and some home truths about video on Instagram) by The Just Bloody Post It Podcast