Our guest this time is on a mission to help women win at money. After years in the investment management industry, Davinia Tomlinson founded Rainchq - a membership program that teaches money moves; savings, investment and wealth building.


The downside for Dav is that to reach as many women as possible - she needs to spread the word. And that means getting out of her comfort zone, in front of the camera and on to Instagram.  


Listen to hear how (like so many of us) Davina finds putting herself out there on social "cringey" but has found her own way of showing up because it serves a greater good,



"It was easy to trick my brain into believing that it’s about followers and likes. But there are people with half the number of followers @rainchq has that're running thriving, successful businesses. I had an awakening - why were we pursuing followers who could be from anywhere, who might not be the ideal Rain Makers, when might not even convert! You can spend a disproportionate amount of your time on something that's not going to generate revenue."
Davinia Tomlinson @rainchq
We also discuss; 




Niche, and how really (very) super important it is to know who you’re talking to. 
How we must not dumb down our message, our work - wherever we’re sharing it.
And how we as own-bosses should always know the value of the time we spend on social media.

If you'd like to continue the conversation, get my weekly email The Switch. It's for anyone who's promoting their sh*t on the internet and is full of recommendations and tips that'll elevate your marketing. Click on this link to sign up. It's also the best way to hear about new training and courses.

Click here to book Copywriting for Instagram, Wednesday 7th July 2021.