Caroline Jones, aka @knickersmodelsown is a stylist, slow fashion enthusiast and author of the book Knickers Models Own: A Year of Frugal Fashion.

On the 1st January 2015, not long after she’d lost her lovely mum, Caroline set out to raise a modest £100 for charity. She challenged herself to post a picture of herself in a second hand outfit to her Facebook account, every day for a year. 


Within a week the project had gone viral and her page had attracted 97 thousand visitors.

She went on to raise more than £75,000, win an award from the Prime Minister for her fundraising and appear in The Guardian, on BBC news, The One Show and Loose Women.


In our conversation, I ask her what it’s like to go viral online. We chat about ideas, daily posting habits, and why you always have to give more to your audience or followers - if you want to get something back.

⭐️⭐️⭐️⭐️⭐️ 5 star reviews on Apply podcasts help other listeners find #JustBloodyPostIt, I'd love you to leave one and help me to spread the word.

If you'd like to be the first to know about my marketing courses and workshops for own-boss businesses click here to sign up for my emails.