Our guest this week, former hairdresser Sally Hurman has more than 90k followers on her Instagram account @gettingstuffdoneinheels, which means she works with big brands as a home and fashion influencer. She's also used her following to open an online shop and raise awareness about blood cancer.

We chat about
 

whether influencer's still a dirty word
how to deal with trolls and critics
looking after the followers you've already got
embracing constant change on social platforms
and how to beat the bots (competitions hack included, listen until the end)

Sally also uses her platform to raise awareness about blood cancer and specifically the stem cell register DKMS. If you'd like to find out more about their work to fight blood cancer click here.

The #JustBloodyPostIt Podcast is taking a break now until the new year when we'll be back with season 3.

In the meantime, catch up with episodes you've missed (so many good conversations) and if you like the show - please leave a review wherever you listen, it helps other people find us.