17 min listen
#049 - Rory Sutherland - Psychology In The World Of Advertising
FromModern Wisdom
ratings:
Length:
100 minutes
Released:
Jan 28, 2019
Format:
Podcast episode
Description
Rory Sutherland is the Vice Chairman of Ogilvy Advertising, an author & a writer for The Spectator. Causing some form of behavioural change is the goal of all advertising and whoever holds the keys to understanding consumer psychology has an incredibly powerful tool at their disposal. Rory is one of the world's most influential advertising professionals and this episode is nothing short of gold for anyone who is a consumer, or advertises to them. More Stuff: Follow Rory on Twitter - https://twitter.com/rorysutherland Buy Rory's New Book Alchemy - https://amzn.to/2HdiUPL Check out everything I recommend from books to products and help support the podcast at no extra cost to you by shopping through this link - https://www.amazon.co.uk/shop/modernwisdom - Get in touch. Join the discussion with me and other like minded listeners in the episode comments on the MW YouTube Channel or message me... Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/ModernWisdomPodcast Email: https://www.chriswillx.com/contact
Released:
Jan 28, 2019
Format:
Podcast episode
Titles in the series (100)
#003 - Dave Castro - CrossFit Open 18.0, Pressures of Programming and Fighting Mat Fraser: I caught up with Director of The CrossFit Games Dave Castro at the Launch of Reebok's new Nano 8, as he announced Open Workout 18.0. After getting completely destroyed in 3 minutes by the workout, and once I got my breath back, I got time to sit down... by Modern Wisdom