This is a chat I've been wanting to have for a while. About how being a journalist sets you up very nicely indeed to have a winning online profile.

It was my old job you see, reporting the news on the radio. And I learnt skills there that work just as well on Instagram as would for The Times newspaper.

Or Living Etc magazine!

Which is where our guest Busola Evans is the (newly appointed ?) deputy editor writing about home renos, design pieces and all the beautiful kitchens.

She's been a journalist for 20 years so we chat about,

dancing on a table with Mel B
understanding and serving a particular audience
how to write for your follower


This week's episode is packed with takeaways, let me know what you think (I'm basically always on Instagram).

Follow Busola here: https://www.instagram.com/busolaevans/.

And get my weekly email (for small biz's making it big on the internet) The Switch by signing up here: http://tinyurl.com/theswitch-signup.