**There's one swear in this episode, wouldn't want you to be surprised ?**

What. A. Guest I've got for you to kick of season 3 of The #JustBloodyPostIt Podcast.

Clare Mackintosh is the multi award-winning Sunday Times best selling author of I Let You Go and Hostage. And she's a total content marketing geek on the side.

We chat about how Clare's grown her

online book club
TikTok following
mailing list

And how her previous life as a police officer's helped her to craft brand stories that resonate with just the people who're likely to buy her books.

Clare mentions a plugin called Groupboss that she uses to connect her Facebook group to her email list, here's a link: https://chrome.google.com/webstore/detail/groupboss/gakcpcoikgklfbajjkdaomcfkpeiobfl.

Help spread the word...

Every subscribe and review you leave helps #JustBloodyPostIt find new ears, and I'm grateful for them all.

Hope you enjoy this episode - pop over to Instagram and let me know what you think. It's great to be back, Hx

p.s thanks to Penny @barbrusasocial for introducing me to Clare's TikTok, Penny's a TikTok specialist - go give her a follow.