In the second part of this Feature, Andrew Estey, Founders & CEO at QLTY Objective, comes back on the show to talk to us about the ins and outs of Qlty Objective. As a shoe guy, Andrew shows the importance of having a work boot that has both comfortability and functionality. Whether you’ve been in the trade game for a long time and would love a change of pace in gear OR you’ve just started off in your new job, this is the time to start your journey with Qlty Objective. Here's the rest of the story.    In part two, Andrew discusses The Qlty Objective Motto; The testing process and finding the perfect design; Building a product while building a brand; The details in the design; The importance of “Word of Mouth” advertising, and how it could make or break a company; Making decisions between D2C and wholesale; Admiring those who work in the trade; and so much more.    Join us while Ramon Vela interviews Andrew in Part 2 of this episode and listen to him share the inside story of a brand.   For more on QLTY Objective visit: https://www.qltyobjective.com/     Visit Our Sponsors: Fenix Commerce - https://www.fenixcommerce.com/ Retention Science - RetentionScience.com