In the first part of this Feature, Andrew Estey, Founders & CEO at QLTY Objective, talks about how he came up with the idea to create a quality work boot for a reasonable price that won’t break the bank. Through adapting to staying indoors and the acceleration of online buying and living, our essential workers/tradespeople still got up every single morning to ensure our day to day was still running smoothly. Specifically for our orange vested workers continuing the craft of building, maintaining our road, bridges, houses, office buildings, and more, Estey recognizes the hard work they put in every day by creating durable, well-made, affordable gear so that they could save your hard-earned money. Whether you’re looking for regular boots or a steel toe, Qlty Objective has you covered.  Thank you for our tradespeople! Here's the story of QLTY Objective.    In part one, Andrew discusses Who is Qlty Objective; The Origins of the company; The drive through Denver and the A-HA moment; The industry that doesn’t stop; Keeping partners that stay with you on the journey; Having the ability to adapt through all situations; COVID Impacts; And so much more.    Join us while Ramon Vela interviews Andrew in Part 1 of this episode and listen to him share the inside story of a brand.   For more on QLTY Objective visit: https://www.qltyobjective.com/     Visit Our Sponsors: Fenix Commerce - https://www.fenixcommerce.com/ Retention Science - RetentionScience.com