Andrew Rosener is the founder and CEO of the number one media domain brokerage in the world, Media Options. He is also the co-founder of the first NFT-based music group Ape-In Productions.
He joins Ryan in this episode of the show to talk all about the power of a good domain name, how he grew Media Options so quickly, why building a successful business is all about hard work and the future of the internet!
 
KEY TAKEAWAYS

Media Options is 100% sales led but Andrew believes this is only possible because of the high calibre and quality of the product. They focus on the top 2% of domain names and this allows them to find and work with high value clients.
Media Options have a split, between domain names they own and the brokerage side of the business.
It was 2008, Andrew had 300k in savings and he had been collecting domain names since the 90’s. He decided to give the concept of Media Options a go, the first year was a challenge but by year 2 they started to really build something. They relied heavily on selling domain names at the start to get cashflow and Andrew admits there was no secret to success; it was simply hard work and will power.
Andrew has been ‘first’ and ‘early’ in a lot of things in his life. Based on his instinct he has predicted the outcomes of Covid, bitcoin and now the next part of the internet. He says this is down to practicing listening to and honing in on his instincts.
Due to the nature of the business, Andrew believes there weren’t too many things they could do to counter-act the effect of Covid. He puts the success throughout this trying time down to the amount of high achievers he had in the company and the expertise and history they had in the domain-space.
Networking helped Media Options with their fast growth. Andrew had his own network he had been building for years but he and his team also reached out to previous clients and customers to gain more business; relying on referrals and word-of-mouth.
All companies should have a systemised referral process.
A great domain instils trust to the customer or client. A domain name is all about this trust and creating a smooth experience.
Andrew sees the future of the internet as sophistication. In 10 years it’s predicted 90% of the world will be online and will the developments in software he believes that we will move away from the ad-centric internet age we are currently in and move into the next phase; opening up endless opportunities for a more dynamic place.

 
BEST MOMENTS
 “We have the lion’s share of the market on high value domain names”
“It took pounding the pavement, dialling for dollars, hundreds of emails a day, just grinding to make it work”
"We sold Zoom their Domain name!"
“Trust is literally the oil that makes the world go round…it lubricates the gears of commerce”
“Domain names are all about creating a smooth experience for your customer”
 
Do You Want The Closing Secrets That Helped Close Over $125 Million in New Business for Free?"  Grab them HERE: https://www.whalesellingsystem.com/closingsecrets
 
Ryan Staley
Founder and CEO
Whale Boss
312-848-7443
ryan@whalesellingsystem.com
www.ryanstaley.io 
 
EPISODE RESOURCES
https://mediaoptions.com/about/our-team
https://www.linkedin.com/in/andrewrosener/
 
ABOUT THE SHOW
How do you grow like a VC backed company without taking on investors? Do you want to create a lifestyle business, a performance business or an empire? How do you scale to an exit without losing your freedom?Join the host Ryan Staley every Monday and Wednesday for conversations with the brightest and best Founders, CEO’s and Entrepreneurs to crack the code on repeatable revenue growth, leadership, lifestyle freedom and mindset.This show has featured Startup and Billion Dollar Founders, Best Selling Authors, and the World’s Top Sales and Marketing Experts like Terry Jones (Founder of Travelocity and Chairman of Kayak), Andrew Gazdecki (Founder of Micro Acquire), Harpaul Sambhi (Founder of Magical with a previous exit to Linkedin)