In the second part of this Feature, Aaron Spivak, Co-Founder of Hush Blankets, tells us how the pandemic affected the brand. Essentially, stress skyrocketed during the shutdown and lots of people purchased the Hush Blanket to help them. Why? In effect, it was the countless hours they put in obsessing about the product's science and effectiveness. They realized that this product was more than just another blanket. It was going to change the way you sleep. It would unlock your full potential in terms of your brain, energy, and more while helping reduce stress and anxiety. In part two, Aaron discusses: - How their blanket unlocks your full potential; - Why the science behind the product is so important; - Why they are a problem-solution brand; - Why he sends out 100+ text to customers per day; - Why people feel bad that their friends don't have one; - How the pandemic allowed entrepreneurs a way out of bad businesses; - And so much more that we can list here on entrepreneurship so please listen if that's your cup of tea.   Join us while Ramon Vela interviews Aaron in Part 2 of this episode and listen to him share the inside story. For more on Hush Blankets, visit: https://hushblankets.com/ Visit our advertisers: MuteSix - Mutesix.com/storyofabrand Retention Science - RetentionScience.com/SOB