In the Second half of this Feature, Kate Seiberlich, Co-Founder & CEO of Üphoric Urth, delves deeper into the world of fungi. With both COVID and personal impacts, introducing yourself to the possibilities of holistic health could not come at a more urgent time. Educating yourself on the topic, finding the right routine, and understanding your body is just the start of healthy living. Self-care doesn’t have to be hard as each bottle is labeled for the direct problem that you would like to solve. If you’re feeling distracted, try the Focus tincture made with Lion’s Mane mushroom. Perhaps you’d feel better helping your immune system, in this case, try Immunity made with Reishi mushroom. Kate proves to us that finding alternative ways to improve your health doesn’t have to be scary nor confusing.   In part two, Kate discusses The Power of positive thinking and being intuitive beings; Understanding what works best for you; Blending both passion and business; COVID Impacts; The struggles of launching a new brand during a pandemic; Ingredients and the details of the products; Educating the consumer on your product; Breaking down the mushroom; The future of the product and distribution; And more.     Join us while Ramon Vela interviews Kate in Part 2 of this episode and listen to her share the inside story of a brand.   For more on Üphoric Urth visit: https://uphoricurth.com/     Retention Science - RetentionScience.com/sob