In the first part of this Feature, Matthew Klein, CEO of Backbone PLM, shares a simple fact at the center of a DTC brand's success: the product. The key take away from this is that the "end consumer drives the supply chain of getting the product made."  The consumer wants you to focus on more complex packaging, materials, ingredients, sustainability, wastage, and so on. And that's where Backbone comes in, providing a single source of truth for all product details from design to production. It's an all in one "design, product development, and collaboration tool. Here's their story.   In part one, Matthew discusses: Who is Backbone; Why we're now in a DTC economy; How the end-user drives the supply chain; Why Backbone is focused on the first mile with brands; How Backbone helped brands work remotely during the pandemic shutdowns; Matthew's Entrepreneurial advice; Why creating momentum in your business will help you get through tough times; and much more.    Join us while Ramon Vela interviews Matthew in Part 1 of this episode and listen to him share the inside story. For more on Backbone PLM, visit: https://backboneplm.com/ Visit our advertisers: MuteSix - Mutesix.com/storyofabrand Retention Science - RetentionScience.com/SOB