In the second part of this Feature, Matthew Klein, CEO of Backbone PLM, shares more on his SaaS platform that helps brands design, develop, and collaborate their product design and creation and digitize their supply chain process in one tool. Matthew explains that Backbone also helps brands meet the demand of conscious consumers. These are consumers who demand that products use better ingredients, sustainable packaging, and supply chain, use fewer resources, and so on. By digitizing your supply chain and using a collaborative all in one place platform with your people, manufacturers across the globe, Backbone ensures your products are made correctly.    In part two, Matthew discusses: How Backbone helps you understand "wastage"; The various tools of backbone - sizing, line sheet reports, utilization tools, etc.; How Backbone changes how brands deal with data; Makes creating a "tech pack" easier;  How Backbone ensures products are made correctly, Why you should build products that last; Advice for brands; Advice for entrepreneurs; What type of brands work with Backbone; and much more.    Join us while Ramon Vela interviews Matthew in Part 2 of this episode and listen to him share the inside story. For more on Backbone PLM, visit: https://backboneplm.com/ Visit our advertisers: MuteSix - Mutesix.com/storyofabrand Retention Science - RetentionScience.com/SOB