In the second part of this Feature, Blu Atwood, CEO & Co-Founder of Textual, tells us that Textual is a marketing platform centered around the ease and intimacy of the text message. As Blu mentions in the episode, “there’s a digital gap” in the e-commerce marketing world. Despite the recent shift to online, there are still a lot of companies that are missing or struggling with their digital presence. Not only is Textual ready to consult with new companies making their entrance into the digital world, but Blu believes that any "retail clients” could genuinely “benefit from Textual's mobile innovation.” Plainly stated when consumers shop using Textual the friction is eliminated and the brand can maximize its ROI.   In part two, Blu discusses: Using text as an application, Mobile innovation through text message, Discussing subscriber management, Email to Text marketing differences, The importance of implementing text into your digital marketing strategy; And so much more.   Join us while Ramon Vela interviews Blu in Part 2 of this episode and listen to him share the inside story. For more on Textual, visit: https://www.textual.com/ Visit our advertisers: Retention Science - RetentionScience.com/SOB