As brands increasingly turn to loyalty programs to foster lasting customer relationships, NFTs have emerged as a game-changer, providing a new level of exclusivity and engagement. With Boson Protocol's unique approach, businesses can develop decentralized alternatives to traditional eCommerce, offering consumers exclusive experiences, events, and content by purchasing NFTs. Justin Banon, CEO and Founder of Boson Protocol, discusses the power of token-gated commerce and NFTs in driving long-term customer engagement. He shares insights on how brands implement token-gated commerce to forge new customer relationships, the potential for NFTs to deliver enduring consumer benefits, and how the Boson Protocol's latest release, v2 of their dApp, empowers brands to launch their tokenized loyalty programs. In this episode, you'll also learn about how major brands like Starbucks, Disney, and Adidas have embraced NFTs to drive long-term community engagement. We also explore the global customer loyalty management market's impressive growth, predicted to surpass $24 billion by 2028 and the increasing popularity and utility of NFTs, particularly among institutional investors. I also find out more about the role of Boson Protocol in creating a decentralized alternative to eCommerce through redeemable NFTs. Take advantage of this fascinating conversation on the future of commerce and loyalty programs in the age of NFTs with Justin Banon of Boson Protocol.