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Ep. 329 Michael Shapiro CEO of TAPinto

Ep. 329 Michael Shapiro CEO of TAPinto

FromReal Leaders Podcast


Ep. 329 Michael Shapiro CEO of TAPinto

FromReal Leaders Podcast

ratings:
Length:
29 minutes
Released:
May 3, 2023
Format:
Podcast episode

Description

The media industry is undergoing dramatic changes resulting in a growing void in local news coverage in thousands of communities across the United States. Meanwhile, more than $400 billion was spent on digital marketing in 2022. Local and regional businesses are looking to connect more deeply on the local level than ever before. TAPinto is helping to fill the void in local news by applying proprietary technology paired with a franchise business model to the local news space. TAPinto is also enabling local and regional businesses to meaningfully communicate with the residents of their town, improving customer loyalty and providing support for the small and medium-sized businesses that are integral to our communities.

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Released:
May 3, 2023
Format:
Podcast episode

Titles in the series (100)

Our archives are today's headlines. The Real Leaders Podcast provides real, fresh, and inspiring experiences from the world's most forward-thinking impact business CEOs, leadership authors, and thought leaders. Each episode will leave you with a page-full of notes on how to lead the future of work.