44 min listen
Prosperity Through Purpose | Samsung Galaxy
FromThe CMO Podcast
ratings:
Length:
36 minutes
Released:
Feb 1, 2021
Format:
Podcast episode
Description
Even though Apple’s iPhone has a smaller share by volume, it seems to be winning the smartphone battle. Apple does a way better job of leveraging their parent brand—but can Samsung catch up? In short, they are more than capable of doing just that.Joining Jim in this conversation is Ken Favaro, Chief Strategy Officer at BERA Brand Management, and Lisa Hillenbrand, Growth Consultant at the Jim Stengel Company and former VP of Global Marketing at P&G. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com
Released:
Feb 1, 2021
Format:
Podcast episode
Titles in the series (100)
Kristen Lemkau | Chase What Matters to The Consumer by The CMO Podcast