When it comes to building a personal brand, what should you be doing? What should you NOT be doing? Through the COVID-19 pandemic, sales people have had to get more creative, agile, and flexible when it comes to getting in front of future customers, and let’s face it, if you don’t have a personal brand, you’re starting the race with your shoes tied together. Dale Dupree, Founder and CEO of The Sales Rebellion, shares his views on a host of topics, but chief among them: Why personal branding can make such a big differenceWhy today’s modern sales professionals are focusing on the wrong thingNot taking NO for an answer (but in a respectful way) His new book, The Framework of ReasonThis post is based on a podcast episode with Sangram Vajre. To hear more interviews like this one, subscribe to FlipMyFunnel wherever you listen to podcasts.Connect with Dale at https://www.linkedin.com/in/copierwarrior/.