Your top competitor out-sells you month after month. After all the blood, sweat, and tears poured into your product, it feels cosmically abhorrent to allow the injustice.Or said another way: what gives?You can have the best product in the world and still undersell if the branding lacks in comparison—what makes your product different from every other on the market?In this takeover series episode, Amber Khan talks with David Brier, President and Creative Director of DBD International, about branding’s essential part of a product’s success. What we discuss:Discussing branding myths & David’s backgroundDifferentiating from the competitionAvoiding branding mistakesCrafting a brand story and gaining attention Pointing out branding mistakesThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.You can find Amber on LinkedIn and on her website, amplifyology.comListening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.