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Katrina McGhee (American Heart Association) | Leading with Compassion

Katrina McGhee (American Heart Association) | Leading with Compassion

FromThe CMO Podcast


Katrina McGhee (American Heart Association) | Leading with Compassion

FromThe CMO Podcast

ratings:
Length:
58 minutes
Released:
Sep 23, 2020
Format:
Podcast episode

Description

Katrina McGhee is the EVP, Marketing and Communications at the American Heart Association. Katrina is the first guest on the CMO podcast that works at a non-profit. The American Heart Association (AHA) is the oldest and largest organization dedicated to fighting heart disease and stroke. In this conversation, Katrina talks about how starting each day with gratitude helped her become the compassionate leader she is today. Katrina talks about how the AHA is helping inform the public about the health and safety issues surrounding COVID-19, how she as an executive is brining up social injustice to the corporate conversation, and she talks about why she left the AHA in 2002 to return in 2020 as the EVP, Marketing, and Communications.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.
Released:
Sep 23, 2020
Format:
Podcast episode

Titles in the series (100)

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.