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    How to Spend Ad $$ with Danielle Butterfield of Priorities USA

    How to Spend Ad $$ with Danielle Butterfield of Priorities USA

    FromBattleground with Amanda Litman and Faiz Shakir

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    How to Spend Ad $$ with Danielle Butterfield of Priorities USA

    FromBattleground with Amanda Litman and Faiz Shakir

    ratings:
    Length:
    47 minutes
    Released:
    Jul 15, 2021
    Format:
    Podcast episode

    Description

    Campaigns spent $8.5 BILLION on political advertising in the 2020 election cycle. That may seem astonishing, excessive, or even absurd, but if you want to know how campaigns win (and lose), you need to understand ad dollars. Danielle Butterfield is the executive director of Priorities USA – the largest Democratic super PAC. Before Priorities she ran digital advertising campaigns for Hillary Clinton and Barack Obama in 2016 and 2012.
    Amanda and Faiz talk with Danielle about the challenge of convincing Democrats to fully fund digital advertising campaigns (as opposed to TV); why Donald Trump does so well online; and why new privacy changes will make it difficult to target voters.
    Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
    Released:
    Jul 15, 2021
    Format:
    Podcast episode

    Titles in the series (50)

    Battleground brings you inside the fight for political power. Hosts Amanda Litman and Faiz Shakir aren't your typical pundits – in fact, they're not pundits at all. They're doing the work day-in and day-out, and have the inside scoop on what's really happening behind the tweets and headlines. (Imagine listening to the mic'd-up quarterback in the final down of the fourth quarter, but instead of talking football, it's about saving democracy.) Every week, Amanda and Faiz have a wide ranging, unguarded, and occasionally profanity-laden conversation with reporters, activists, organizers, political scientists, campaign operatives – and even some conservatives – in order to shine a light on the problems we face and figure out how we can fix them. Both bring deep knowledge and experience building grassroots movements for change. Amanda is the co-founder and executive director Run for Something, which recruits and supports young progressives running for local state and local offices, and host of the Run for Something podcast on Dear Media. Faiz was the campaign manager for Bernie Sanders 2020 presidential campaign, and he's the founder of the progressive media non-profit More Perfect Union. Listen to new episodes each Thursday on your favorite podcast app.