45 min listen
Alexandra von Plato (Publicis Health) | Storytelling & Healthcare
FromThe CMO Podcast
ratings:
Length:
58 minutes
Released:
Dec 9, 2020
Format:
Podcast episode
Description
Alexandra von Plato is the CEO of Publicis Health which is a healthcare communications network that comprises nearly 12 agency brands. PHCG was established in 2003, and was the first healthcare-specific network in communications, and their goal is to create effective marketing and advertising for major pharmaceutical and healthcare companies. In this conversation, Alexandra talks about how her career as a creative helps inform her executive decisions, and how storytelling is at the core of their business decisions. She also discusses how messaging and her business has been affected by COVID-19. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com
Released:
Dec 9, 2020
Format:
Podcast episode
Titles in the series (100)
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