Communication is at the heart of work in the nonprofit sector. Whether in our relationships with donors, sponsors, staff, or those we serve, clear communication, with information the recipient sees as useful is essential. In this episode, Lynn O’Connor Vos, the new CEO of the Muscular Dystrophy Association will be sharing more about communication – and about ways the MDA is better serving it’s clients. A few of the key points covered in this podcast discussion are: • Companies are seeking ways to be socially responsible, nonprofits provide an avenue for that • Digital provides opportunities – and responsibilities – for nonprofits in communicating with their various constituencies • Seek a win-win with corporate sponsors – and other constituents • Innovation leads to brand leadership (i.e. the telethon, innovative in its day, led to national recognition of a somewhat obscure family of diseases) About the Guest: Lynn O’Connor Vos is president and ceo of the Muscular Dystrophy Association. She was previously the Global Chief Executive Offices of Greyhealth Group (ghg) for nearly 23 years and is credited with creating, building and acquiring companies — specifically, nine acquisitions — to grow ghg’s global footprint. While at ghg, Vos led global expansion and diversification strategies and within two years grew the company from a small, domestic professional player into an award-winning global enterprise with fully integrated, multi-channel offerings. She is a recognized thought leader in the industry with published white papers and articles outlining new, successful approaches to health care technology and communications. From the MDA Website: MDA is leading the fight to free individuals — and the families who love them — from the harm of muscular dystrophy, ALS and related muscle-debilitating diseases that take away physical strength, independence and life. We use our collective strength to help kids and adults live longer and grow stronger by finding research breakthroughs across diseases, caring for individuals from day one and empowering families with services and support in hometowns across America. Visit www.socialgoodinstigators.com to find the podcast, transcript, and to sign up to receive notifications as new episodes are released (every 2-3 weeks). Episodes are also available via Stitcher, iTunes, GooglePlay, and iHeartRadio.