John Cox is a managing partner of Verto Solutions, an association management firm which run most -- or all -- staff functions of associations. Working with seven different organizations, they help plan and execute conferences, membership programs, and technology solutions. Social media is one key realm where nonprofits need to improve in order to have a dialogue with their members. Don't miss this informative episode covering generational change, Millennials, technology, and connecting people. John Cox focuses his skills helping associations serve their members in effective and innovative ways. He has provided advocacy, communications, and legal counsel to the food and cosmetic ingredient industries since 2000. John is a lawyer, a communicator, and an association executive, bringing passion and expertise to all three roles. Verto Solutions is a professional management and scientific services company located in Washington, DC. We specialize in providing thoughtful and effective solutions to clients in food, agriculture, and science-focused industries.