Every great idea starts with a problem. For Eric Johnson, it was simple: dental insurance was broken. The founder and CEO of membersy is a digital health company democratizing access to quality, affordable dental care through subscription-based dentistry. While building his career in the dental care space, Eric founded membersy in 2015 with the mission of helping dental professionals take back the dental care narrative from big insurance companies through pricing transparency and a personalized membership experience for patients. It became the first and largest subscription-focused company in the dental industry, providing Dental Service Organizations (DSOs) of all sizes with the tech, marketing, and administration infrastructure to launch and grow a modern membership experience. Today, more than 4,000 dental practices and close to 1 million members across the United States utilize membersy's advanced subscription platform for a more personal and connected dental care experience. Eric shares the tech startup story behind the success.