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Upfront and personal: The week’s big TV takeaways

Upfront and personal: The week’s big TV takeaways

FromAd Age Ad Lib


Upfront and personal: The week’s big TV takeaways

FromAd Age Ad Lib

ratings:
Length:
43 minutes
Released:
May 18, 2018
Format:
Podcast episode

Description

The major broadcast networks wound down the 2018 upfront week Friday. Top-line takeaways: In 2019, look forward to more reboots, shorter ad slots and lots of live sports. If the scripted programming leaves a little to be desired there’s still a staggering amount of money on the table: Roughly $10 billion in advertising for the broadcast networks and an additional $10 billion for cable. Ad Age media reporters Jeanine Poggi and Anthony Crupi break it all down in a spirited special upfront edition of Ad Lib. 
Released:
May 18, 2018
Format:
Podcast episode

Titles in the series (100)

Ad Lib features unscripted conversations with some of the biggest personalities in media and marketing, speaking off the cuff with Ad Age editor Brian Braiker. The goal here is to do away with spin and jargon, and get to know some of the more influential and innovative people in this space — and understand the humans behind the titles.