Summary of John Weiler's Instant Credibility Online
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#1 Grammar is important for credibility online, but as a professional writer of 10+ years, I often question its degree of importance. This chapter is the result of my observations and my personal experience.
#2 For many businesses, a few typo’s are not going to damage their credibility. But it depends on your industry. For example, if you are a mom and pop retail store, most people won’t care if you misspell a few words.
#3 There are a few types of businesses that are especially susceptible to bad grammar. If you are in the marketing or writing industry, or sell high-priced items or 5-star service, bad grammar damages your credibility more.
#4 Do not obsess over grammar. Get another set of eyes on your work, whether that’s another one of your writers or a proofreader. People believe that your grammar usage reflects the quality of your product or service.
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Summary of John Weiler's Instant Credibility Online - IRB Media
Insights on John Weiler's Instant Credibility Online
Contents
Insights from Chapter 1
Insights from Chapter 2
Insights from Chapter 3
Insights from Chapter 4
Insights from Chapter 5
Insights from Chapter 6
Insights from Chapter 7
Insights from Chapter 8
Insights from Chapter 9
Insights from Chapter 10
Insights from Chapter 11
Insights from Chapter 12
Insights from Chapter 13
Insights from Chapter 14
Insights from Chapter 15
Insights from Chapter 16
Insights from Chapter 17
Insights from Chapter 18
Insights from Chapter 19
Insights from Chapter 20
Insights from Chapter 21
Insights from Chapter 22
Insights from Chapter 23
Insights from Chapter 24
Insights from Chapter 25
Insights from Chapter 26
Insights from Chapter 1
#1
Grammar is important for credibility online, but as a professional writer of 10+ years, I often question its degree of importance. This chapter is the result of my observations and my personal experience.
#2
For many businesses, a few typo’s are not going to damage