Summary of Kyle Gray & Tom Morkes's The Story Engine

By IRB Media

Please note: This is a companion version & not the original book.

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#1 Content marketing is a demanding craft that requires constant attention to detail. It was difficult for Dan to balance it with the demands of managing a growing business and personal brand. That’s where I came in.

#2 I had to learn how to write for an audience of thousands of entrepreneurs, marketers, startup founders, and other ridiculously talented people. I had never worked remotely before, and found it difficult to communicate with my team using tools like Slack and Trello.

#3 I had produced a few good articles, but I was nowhere near hitting the publishing goals. I was frustrated, exhausted, and terrified to open my computer each morning. I had begun to doubt if content marketing was something I would ever be good at.

#4 I began working on the blog’s standard operating procedures and documents, and then tailored them to meet my needs and reflect my understanding of the expectations for the blog. Before I began working on them, these documents were incomplete and vague.

• Language: English
• Publisher: IRB Media
• Release date: Apr 2, 2022
• ISBN: 9781669381716

IRB Media

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Insights on Kyle Gray & Tom Morkes's The Story Engine

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 3

Insights from Chapter 4

Insights from Chapter 5

Insights from Chapter 1

#1

Content marketing is a demanding craft that requires constant attention to detail. It was difficult for Dan to balance it with the demands of managing a growing business and personal brand. That’s where I came in.

#2

I had to learn how to write for an audience of thousands of entrepreneurs, marketers, startup founders, and other ridiculously talented people. I had never worked remotely before, and found it difficult to communicate with my team using tools like Slack and Trello.

#3

I had produced a few good articles, but I was nowhere near hitting the publishing goals. I was frustrated, exhausted, and terrified to open my computer each morning. I had begun to doubt if content marketing was something I would ever be good at.

#4

I began working on the blog’s standard operating procedures and documents, and then tailored them to meet my needs and reflect my understanding of the expectations for the blog. Before I began working on them, these documents were incomplete and vague.

#5

I had the advantage of being a beginner, which made me the best person to lead the blog. I took nothing for granted and was able to translate all of the necessary details into the documents. I was able to hit my monthly goal of ten posts.

#6

I was able to meet my targets of producing content at the volume and quality that was expected. Traffic to the blog grew at about 10 percent month over month.

#7

Many people give up before getting the results they seek or before even establishing the systems necessary to reap the rewards of content. You don’t need to reinvent the wheel; most of the systems and templates I describe in this book can be applied to a variety of different businesses and brands with only a few small tweaks.

#8

The book is organized into four parts: Part 1 introduces content marketing and its importance, Part 2 outlines the big picture behind content marketing, Part 3 covers content creation, and Part 4 outlines various strategies and techniques you can use to support your content marketing campaign.

#9

There are several ways to use this book. You can read it from front to back to learn all of its content, or you can use it as a reference to solve specific problems you’re experiencing.

#10