What Clients Love (Review and Analysis of Beckwith's Book)

By BusinessNews Publishing

The must-read summary of Harry Beckwith's book: "What Clients Love: A Field Guide to Growing Your Business".

This complete summary of the ideas from Harry Beckwith's book "What Clients Love" answers a fundamental question: "How do you grow your business today and continue to be an ongoing success in the future?" In his book, the author explains that having technical competence in what you do is essential for this, but you also need to build and maintain strong customer relationships. This summary reveals the five key building blocks of good customer relationships that you should learn and apply in order to grow your business.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge

To learn more, read "What Clients Love" and discover the key to building strong customer relationships and ensuring the future success of your business.

• Language: English
• Publisher: Business Book Summaries
• Release date: Sep 29, 2014
• ISBN: 9782511017029

Book preview

Book Presentation: What Clients Love by Harry Beckwith

Book Abstract

About the Author

Important Note About This Ebook

Summary of What Clients Love (Harry Beckwith)

Building Block #1: Good planning

Building Block #2: Clear communications

Building Block #3: A compelling message

Building Block #4: A reassuring brand

Building Block #5: Caring service

Book Abstract

MAIN IDEA

How do you grow your business today and continue to be an ongoing success in the future? Having technical competence in what you do is an essential, but that’s merely the price of entry into the game. Every one of your genuine competitors will offer that as well. Instead, your success in business is dependent entirely on your ability to build and maintain strong customer relationships.

Accordingly, success in business requires that five key building blocks of good customer relationships be addressed effectively:

More than anything else, the key to being a success in business comes down to your ability to continue to find the answer to one critical question: What do people love? Answer that question week after week and organize your business around providing more of what your clients love and you can’t help but be successful.

About the Author

HARRY BECKWITH founded and heads his own marketing and advertising consulting firm, Beckwith Partners. This firm specializes in positioning, branding, customer retention and communication strategies. A graduate of Stanford University, Mr. Beckwith is the author of Selling the Invisible and The Invisible Touch. He is also widely recognized as a highly successful public speaker and teacher.

Important Note About This Ebook

This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and