It’s a numbers game

Brand ambassadors are a fairly new idea in the world of marketing, and really only came to be when social media became such a dominant force. Yes, there were sponsored riders before, but brand ambassadors in the current form were more of a rarity. Now, however, it’s different.

Brand ambassadors usually receive product rather than money for their work, and their work often involves sharing said products with their online audience. This might be via vlog, or blog, but it’s