Social Media Success For Brands - Strategies To Grow Your Audience And Increase Sales

By Rosemary Joseph

Strategies To Grow Your Audience And Increase Sales

If you want to be a major player in your chosen niche, you must understand how to build an audience, gain their loyalty, and keep them returning to your site time and time again.

 

But there isn't just 'one secret' here...

In fact, there are numerous small things that the best do differently.

 

These are the characteristics that distinguish those incredible brands and make them the household names that they are today.

 

Here is what you will learn in this book:

• How to make people excited to become a part of your "movement"
• How to create a powerful brand that people identify with and recognize
• How to write titles for your posts that your followers will be drawn to click
• How to integrate your social media into your blog in a powerful way
• What the very best types of content are for generating likes and shares
• The psychology of social media growth - you'll learn how to win the minds of your audience
• How to make the most of your online brand
• How to leverage the power of social media to gain shares, likes and followers
• How to deliver true value to your audience
• How to avoid losing followers
• How to work with influencers
• ...and much, much more!

While these companies have the advantage of having built their name over many years and having vast amounts of money to invest in their marketing and sales, the strategy is still what makes the biggest difference.

 

You can spend years attempting to figure it out, failing and making numerous mistakes, or you can learn the principles that these successful companies implemented into their brand.

 

What are you waiting for? Grab a copy today!

• Language: English
• Publisher: Royce Publishing
• Release date: Aug 18, 2023
• ISBN: 9798223218432

Book preview

Chapter 1: Provide Value

The single most important thing you must understand about thriving on social media is that you must always provide value.

What exactly does this mean? It implies that you will provide something concrete and tangible to your audience, as well as something from which they will benefit. Consider your social media to be a product or service in its own right, not just a means to get as many people as possible to your blog.

This simple paradigm shift is the deciding factor between a successful and unsuccessful social media channel. Give people a reason to follow you, a reason to share your content, and a reason to return to your page. Do not expect people to follow you on Twitter simply because they 'like your brand'!

So, how does one go about delivering value? In the case of social media, this may imply providing:

• Entertainment

• Knowledge

• Promotions and discounts

• Motivation

Any of the thousands of successful Instagram channels that post images of healthy lifestyles is a good example of this. There are many great Instagram accounts run by fitness experts and enthusiasts that feature images of people working out in the gym, looking great topless on the beach, or downing protein shakes. People find this inspiring in helping them achieve their goals, so if the images are well composed and designed, they provide value in that way. People understand that by following that account, they will receive regular updates with new inspiring images to help motivate them further in their own training.

Sharing links to informative posts on a Facebook account is another example. If you have an online business blog, you can post links to SEO news stories, tips and ideas for content creation, and so on. Don't just share your own content; look for and share interesting content that your audience will enjoy! (Note that this is much easier if you genuinely care about the subject matter, as you can simply share what you're reading anyway!

But perhaps the best example of 'social media as product' would be one of Pinterest's many boards. These serve as collections of ideas for interior design, weddings, personal style, and so on. As a result, many people will visit these pages whenever they need inspiration, and some brands that have created related boards have amassed massive followings as a result.

How do you know if you're doing it correctly? Consider this simple question: would your followers be disappointed if your social media channel went offline today? We're not asking if they'd notice; we're asking if they'd truly feel that something they enjoyed had vanished.

Congratulations if you answered yes! You are now officially adding value.

Chapter 2: Do Not Just Promote

That is what you must do, but equally important is what you must avoid.

What is the inverse of providing value?

The solution is simple: promote your business. And this is exactly what far too many misguided small businesses do with their social media. These are the types of businesses that appear stuffy and out of touch with their customers. Plumbers and removalists are examples of local service businesses, while EPOS providers and time clock solutions/accountants are examples of more