ANYONE WHO HAS ever worked with a brand as an influencer might well have asked themselves whether they should be remunerated for their work. If they are creating content for a certain brand, they have probably wondered when they should start to charge for it. And if they decide that they really should charge a fee, that leads to another question — how much should they actually charge? Unfortunately, there are no easy answers.
In industries beyond equestrian there are clearer guidelines as to