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    Summary of Karen Hayward's Stop Random Acts of Marketing
    Summary of Karen Hayward's Stop Random Acts of Marketing
    Summary of Karen Hayward's Stop Random Acts of Marketing
    Ebook32 pages12 minutes

    Summary of Karen Hayward's Stop Random Acts of Marketing

    By IRB Media

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    Please note: This is a companion version & not the original book. Book Preview:

    #1 CEOs need to understand and use the most basic tech tools today, such as Google Analytics. Without understanding your digital footprint, you’ll be left behind.

    #2 The digital age has changed how companies need to market themselves. The salesperson no longer holds all the information and educates the customer. In the digital age, the customer self-educates, eliminates most options themselves, and might reach out to the final three options for closer evaluation.

    #3 The modern marketing and sales funnel is made up of three stages: top, middle, and bottom. The stages help you reach the right people where they are, move them through the sales process, and ultimately convert them into customers who must be nurtured.

    #4 The reality today is that buyers have all the power. Therefore, they behave differently than they once did, and we should treat them differently.

    LanguageEnglish
    PublisherIRB Media
    Release dateMay 16, 2022
    ISBN9798822518025
    Summary of Karen Hayward's Stop Random Acts of Marketing
    Author

    IRB Media

    With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

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      Book preview

      Summary of Karen Hayward's Stop Random Acts of Marketing - IRB Media

      Insights on Karen Hayward's Stop Random Acts of Marketing

      Contents

      Insights from Chapter 1

      Insights from Chapter 2

      Insights from Chapter 3

      Insights from Chapter 4

      Insights from Chapter 5

      Insights from Chapter 6

      Insights from Chapter 7

      Insights from Chapter 8

      Insights from Chapter 9

      Insights from Chapter 10

      Insights from Chapter 11

      Insights from Chapter 12

      Insights from Chapter 13

      Insights from Chapter 14

      Insights from Chapter 15

      Insights from Chapter 16

      Insights from Chapter 1

      #1

      CEOs need to understand and use the most basic tech tools today, such as Google Analytics. Without understanding your digital footprint, you’ll be left behind.

      #2

      The digital age has changed how companies need to market themselves. The salesperson no longer holds all the information and educates the customer. In the digital age, the customer self-educates, eliminates most options themselves, and might reach out to the final three options for closer evaluation.

      #3

      The modern marketing and sales funnel is made up of three stages: top, middle, and bottom.

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