Rating: 4 out of 5 stars
4/5
Ebook77 pages30 minutes
Summary of Perry Marshall's Ultimate Guide to Google Ads
By IRB Media
Rating: 5 out of 5 stars
5/5
()
About this ebook
Get the Summary of Perry Marshall's Ultimate Guide to Google Ads in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: Focusing on the growing number of mobile users and increased localized searches, Google Ads experts Perry Marshall and Bryan Todd, joined by AdWords and analytics evangelist Mike Rhodes, once again deliver the most comprehensive and current look at today’s fastest, most powerful advertising medium.
Marshall and team teach you how to build an aggressive, streamlined Google Ads campaign proven to increase your search engine visibility, consistently capture clicks, double your website traffic, and increase sales on not one, but three ad networks. Plus, get access to bonus online content and links to dozens of resources and tutorials. Whether you’re a current advertiser or new to AdWords, the Ultimate Guide to Google AdWords is a necessary handbook.
Author
IRB Media
With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.
Read more from Irb Media
Summary of Anna Lembke's Dopamine Nation Summary of Jessie Inchauspe's Glucose Revolution Rating: 5 out of 5 stars5/5Summary of David R. Hawkins's Letting Go Rating: 4 out of 5 stars4/5The Untethered Soul by Michael A. Singer | Key Takeaways, Analysis & Review: The Journey Beyond Yourself Rating: 4 out of 5 stars4/5Summary of Al Brooks's Trading Price Action Trends Rating: 5 out of 5 stars5/5Summary of Tiago Forte's Building a Second Brain Rating: 4 out of 5 stars4/5Summary of Joe Dispenza's Breaking the Habit of Being Yourself Rating: 4 out of 5 stars4/5Summary of Clarissa Pinkola Estés's Women Who Run With the Wolves Rating: 5 out of 5 stars5/5Summary of Dr. Mindy Pelz's The Menopause Reset Rating: 3 out of 5 stars3/5Summary of J.L. Collins's The Simple Path to Wealth Rating: 5 out of 5 stars5/5Summary of Brendan Kane's One Million Followers Rating: 0 out of 5 stars0 ratingsSummary of Lindsay C. Gibson's Adult Children of Emotionally Immature Parents Rating: 5 out of 5 stars5/5Summary of Mark Wolynn's It Didn't Start with You Rating: 4 out of 5 stars4/5Summary of Ryan Daniel Moran's 12 Months to $1 Million Rating: 5 out of 5 stars5/5Summary of James Nestor's Breath Rating: 5 out of 5 stars5/5Summary of Erin Meyer's The Culture Map Rating: 5 out of 5 stars5/5Summary of Haemin Sunim's The Things You Can See Only When You Slow Down Rating: 5 out of 5 stars5/5Summary of Lindsay C. Gibson's Self-Care for Adult Children of Emotionally Immature Parents Rating: 5 out of 5 stars5/5Summary of Mark Douglas' The Disciplined Trader™ Rating: 5 out of 5 stars5/5Summary of Devon Price's Unmasking Autism Rating: 5 out of 5 stars5/5Summary of Gino Wickman's Traction Rating: 4 out of 5 stars4/5Summary of Gabor Mate's When the Body Says No Rating: 0 out of 5 stars0 ratingsSummary of Dr. Julie Smith's Why Has Nobody Told Me This Before? Rating: 4 out of 5 stars4/5Summary of Gordon Neufeld & Gabor Maté's Hold On to Your Kids Rating: 5 out of 5 stars5/5Summary of Uma Naidoo's This Is Your Brain on Food Rating: 5 out of 5 stars5/5Summary of Benjamin P. Hardy's Be Your Future Self Now Rating: 5 out of 5 stars5/5Summary of Rebecca Fett's It Starts With The Egg Rating: 0 out of 5 stars0 ratingsSummary of Thomas Erikson's Surrounded by Idiots Rating: 1 out of 5 stars1/5Summary of Bronnie Ware's Top Five Regrets of the Dying Rating: 4 out of 5 stars4/5
Related to Summary of Perry Marshall's Ultimate Guide to Google Ads
Related ebooks
The Ultimate Local Marketing Playbook Rating: 5 out of 5 stars5/5Instant Profit Guide To Online Digital Ads Mastery Rating: 0 out of 5 stars0 ratingsSummary of Simon Kingsnorth's Digital Marketing Strategy Rating: 0 out of 5 stars0 ratingsDigital Marketing Strategies For Your Business Rating: 0 out of 5 stars0 ratingsAffiliate 360: Fundamentals of Performance Marketing Rating: 0 out of 5 stars0 ratingsUnderstanding Pay-Per-Click Search Engine Marketing Rating: 5 out of 5 stars5/5Ultimate Guide to Pay-Per-Click Advertising Rating: 3 out of 5 stars3/5Complete Guide To Programmatic Advertising Rating: 5 out of 5 stars5/5SEO Tips for Business: Search Engine Optimisation and Web Marketing for Beginners Rating: 0 out of 5 stars0 ratingsUltimate Guide to Google Ads Rating: 5 out of 5 stars5/5John's Online Marketing Gems: 25 Tips from a Silicon Valley Veteran that will Make Your Company a lot of Money Rating: 0 out of 5 stars0 ratingsAffiliate Authority Rating: 4 out of 5 stars4/5Easy Guide to: CPA - Cost Per Action Rating: 0 out of 5 stars0 ratingsSwimming With Digital Sharks: A Complete Guide for Automotive Managers to Succeed in a Digital Age Rating: 0 out of 5 stars0 ratingsUltimate Guide to Local Business Marketing Rating: 5 out of 5 stars5/5Email Marketing: Tips and Tricks to Maximize Profits Rating: 0 out of 5 stars0 ratingsSecrets of Social Media Marketing: Anatomy of Sales Rating: 0 out of 5 stars0 ratingsMarketing Automation System A Complete Guide Rating: 0 out of 5 stars0 ratingsContent Strategy: 3-in-1 Guide to Master Social Media Content Creation, SEO Content Writing & How to Be a Copywriter Rating: 0 out of 5 stars0 ratingsThe Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns Rating: 0 out of 5 stars0 ratingsLinkedIn Marketing Blueprint Rating: 0 out of 5 stars0 ratingsAdvanced Google AdWords Rating: 5 out of 5 stars5/5Secret Techniques for Evaluating (Cpc) Cost Per Click Advertising: Google Adwords and Yahoo Overture Action Research Evaluation Rating: 0 out of 5 stars0 ratingsMoney Can’t Buy You Love, Not Even a Like: Reimagining Sales and Marketing Rating: 0 out of 5 stars0 ratingsHow To Make Your Advertising Work Even Better: Unleash The Power Of Branded Merchandise Rating: 0 out of 5 stars0 ratingsDisplay Advertising: An Hour a Day Rating: 1 out of 5 stars1/5
Business For You
Law of Connection: Lesson 10 from The 21 Irrefutable Laws of Leadership Rating: 4 out of 5 stars4/5Crucial Conversations Tools for Talking When Stakes Are High, Second Edition Rating: 4 out of 5 stars4/5Summary of J.L. Collins's The Simple Path to Wealth Rating: 5 out of 5 stars5/5Crucial Conversations: Tools for Talking When Stakes are High, Third Edition Rating: 4 out of 5 stars4/5Nickel and Dimed: On (Not) Getting By in America Rating: 4 out of 5 stars4/5The Richest Man in Babylon: The most inspiring book on wealth ever written Rating: 5 out of 5 stars5/5Capitalism and Freedom Rating: 4 out of 5 stars4/5Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, and Live Fearlessly Rating: 4 out of 5 stars4/5Collaborating with the Enemy: How to Work with People You Don’t Agree with or Like or Trust Rating: 4 out of 5 stars4/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5Confessions of an Economic Hit Man, 3rd Edition Rating: 5 out of 5 stars5/5Set for Life: An All-Out Approach to Early Financial Freedom Rating: 4 out of 5 stars4/5Leadership and Self-Deception: Getting out of the Box Rating: 4 out of 5 stars4/5Lying Rating: 4 out of 5 stars4/5Just Listen: Discover the Secret to Getting Through to Absolutely Anyone Rating: 4 out of 5 stars4/5The Intelligent Investor, Rev. Ed: The Definitive Book on Value Investing Rating: 4 out of 5 stars4/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5Summary of Eve Rodsky's Fair Play Rating: 2 out of 5 stars2/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers Rating: 4 out of 5 stars4/5High Conflict: Why We Get Trapped and How We Get Out Rating: 4 out of 5 stars4/5Robert's Rules Of Order Rating: 5 out of 5 stars5/5Robert's Rules of Order: The Original Manual for Assembly Rules, Business Etiquette, and Conduct Rating: 4 out of 5 stars4/5How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off Rating: 4 out of 5 stars4/5Thank You for Being Late: An Optimist's Guide to Thriving in the Age of Accelerations Rating: 4 out of 5 stars4/5
Related podcast episodes
How to discover what works: Our guide to social media experiments 0% found this document usefulHow To Delight Your Audience With Direct Mail 0% found this document usefulYou're One Funnel Away - Part 2: You’re just one funnel away… 0% found this document usefulAutomation Ideas to Create Magical Moments for Prospects with Dan McGaw 0% found this document usefulGrade Your Marketing for Free With These 10+ Tools 0% found this document usefulLeveraging the LinkedIn Algorithm for Maximum Exposure 0% found this document useful279 Todd Brown - Different Gets Attention 0% found this document usefulThe 7 Important Skills You Need to Be a Successful Social Media Marketer 100% found this document useful38: The 4 Ways to Fix Your Broken Content Marketing and Social Media - Jay Baer 0% found this document useful
Related articles
9 Complete Guide: 8 Mistakes You Must Avoid In Your Content Marketing Campaign In 2020 TechfastlyArticle
9 Complete Guide: 8 Mistakes You Must Avoid In Your Content Marketing Campaign In 2020
Nov 30, 2020
Complete Guide: 8 mistakes you must avoid in your content marketing campaign in 2020 Content being the king of all marketing activities worldwide, content marketing has gained popularity over time as one of the best investments a brand can make. It’s
14 min readUnderstanding The Architecture Behind Digital Marketing Architectural Review Asia PacificArticle
Understanding The Architecture Behind Digital Marketing
Jun 24, 2019
3 min readThe Expanding Programmatic Playground NZ MarketingArticle
The Expanding Programmatic Playground
Sep 22, 2017
7 min readThe Art Of Advertising Writing MagazineArticle
The Art Of Advertising
Jul 1, 2021
6 min readEngaging: The Agency Transforming B2B Marketing NZ MarketingArticle
Engaging: The Agency Transforming B2B Marketing
Jun 22, 2023
3 min read4 Ways to Improve Your Content Marketing ThinkSalesArticle
4 Ways to Improve Your Content Marketing
Aug 9, 2018
4 min readMaking Memories MarketingArticle
Making Memories
Feb 11, 2018
5 min readHow To Create Compelling Content ThinkSalesArticle
How To Create Compelling Content
Mar 29, 2017
4 min readHow B2B Sales Can Benefit from Social Selling ThinkSalesArticle
How B2B Sales Can Benefit from Social Selling
Dec 1, 2017
4 min readFlipping the Value Creation Model Rotman ManagementArticle
Flipping the Value Creation Model
May 1, 2018
HISTORICALLY, MARKETING has been based on an ‘Industrial Age’ approach. Marketers saw what they believed to be a customer need, developed a product bearing what they considered to be ‘value’, and then tried to find buyers seeking that value. This ‘su
5 min readCan the 'Freemium' Model Work For You? Here's How to Know. EntrepreneurArticle
Can the 'Freemium' Model Work For You? Here's How to Know.
Jun 1, 2018
2 min readThe Future Of Martech NZ MarketingArticle
The Future Of Martech
Dec 8, 2021
ACCESSING ACCURATE CUSTOMER DATA HAS BECOME A POWERFUL TOOL FOR MARKETERS AS THEY ENGAGE CUSTOMERS AT A MORE PERSONAL LEVEL. HOW ARE YOU ANTICIPATING THIS NEED FOR DATA WILL GROW IN THE NEXT FIVE YEARS? AND WHAT’S THE CORRELATION WITH OVERALL ROI? Br
2 min read7 Reasons Why Nearshore Outsourcing Is Great for Startups Home Business MagazineArticle
7 Reasons Why Nearshore Outsourcing Is Great for Startups
Dec 24, 2021
For every startup business, their goal is to be established and grow like big corporations and businesses. Unfortunately, some startups close down when they cannot meet the growth demands. There are cases where startups struggle with trying to establ
3 min read5 Rules for Stand-Out Marketing Campaigns EntrepreneurArticle
5 Rules for Stand-Out Marketing Campaigns
Nov 1, 2015
3 min readHow Do You Build a Customer Base? Follow These Steps. EntrepreneurArticle
How Do You Build a Customer Base? Follow These Steps.
Dec 1, 2019
2 min readSocial Media Marketing On Facebook Farmer's WeeklyArticle
Social Media Marketing On Facebook
Sep 14, 2020
Social media is one of the most powerful channels for marketing products. It therefore pays any producer to invest time and effort to create high-quality, visually attractive online content. And this applies in agriculture as much as anywhere else. S
1 min readMarketing Online NZ MarketingArticle
Marketing Online
Mar 30, 2022
1 min readMeasuring Attribution: What’s Working? NZ MarketingArticle
Measuring Attribution: What’s Working?
Sep 21, 2022
9 min readComplete Guide: 8 Mistakes You Must Avoid in Your Content Marketing Campaigns TechfastlyArticle
Complete Guide: 8 Mistakes You Must Avoid in Your Content Marketing Campaigns
Jun 1, 2021
14 min readMailchamp Inc.Article
Mailchamp
Feb 1, 2018
13 min readTips for Optimizing Your Content Home Business MagazineArticle
Tips for Optimizing Your Content
Sep 28, 2020
To create the kind of content that entertains to the point where audiences want to invest in a product, you need to adhere to certain principles of the web and add your own spark. Learn about the principles of writing for the web. Headings, short pa
1 min readAI To Make ‘Seismic Change’ In All Industries Within Four Years, Expert Predicts Evening StandardArticle
AI To Make ‘Seismic Change’ In All Industries Within Four Years, Expert Predicts
Dec 26, 2023
2 min readTrack Your Marketing Metrics To Improve Your Impact And Reach Architectural Review Asia PacificArticle
Track Your Marketing Metrics To Improve Your Impact And Reach
Jun 22, 2020
When things are going well, marketing and business development tend to slide towards the bottom of your practice’s long to-do list. However, the current operating environment – caused by the coronavirus pandemic and its subsequent shutdown – has seen
4 min read3 Ways to Integrate Video Into Your Marketing Strategy EntrepreneurArticle
3 Ways to Integrate Video Into Your Marketing Strategy
Oct 1, 2015
3 min readMarketing And Growing A New Business Finweek - EnglishArticle
Marketing And Growing A New Business
Feb 28, 2020
Social media has allowed companies to leapfrog traditional media and forge relationships with customers. With an already large and growing flock to these digital platforms, marketers and businesses are milking widespread use by connecting with target
4 min readFacebook 2.0 Business TodayArticle
Facebook 2.0
Feb 7, 2022
14 min read3 Content Marketing Lessons From Big Brands EntrepreneurArticle
3 Content Marketing Lessons From Big Brands
Mar 1, 2013
4 min readThe Importance Of Marketing To Both Riders And Businesses Horse & HoundArticle
The Importance Of Marketing To Both Riders And Businesses
Mar 24, 2022
3 min read5 Ways to Generate Business Through LinkedIn EntrepreneurArticle
5 Ways to Generate Business Through LinkedIn
Aug 1, 2015
4 min readAsk These 3 Questions to Determine Where to Spend Your Marketing Dollars EntrepreneurArticle
Ask These 3 Questions to Determine Where to Spend Your Marketing Dollars
Apr 1, 2018
2 min read
Reviews for Summary of Perry Marshall's Ultimate Guide to Google Ads
Rating: 5 out of 5 stars
5/5
1 rating1 review
- Rating: 5 out of 5 stars5/5These are the points that gather from books. I'm pleased that I read this and gather many points in my notebook. This is great reference directory to look again and again in a while
Book preview
Summary of Perry Marshall's Ultimate Guide to Google Ads - IRB Media
Insights on Perry Marshall's Ultimate Guide to Google Ads
Contents
Insights from Chapter 1
Insights from Chapter 2
Insights from Chapter 3
Insights from Chapter 4
Insights from Chapter 5
Insights from Chapter 6
Insights from Chapter 7
Insights from Chapter 8
Insights from Chapter 9
Insights from Chapter 10
Insights from Chapter 11
Insights from Chapter 12
Insights from Chapter 13
Insights from Chapter 14
Insights from Chapter 15
Insights from Chapter 16
Insights from Chapter 17
Insights from Chapter 18
Insights from Chapter 19
Insights from Chapter 20
Insights from Chapter 21
Insights from Chapter 22
Insights from Chapter 23
Insights from Chapter 24
Insights from Chapter 25
Insights from Chapter 26
Insights from Chapter 27
Insights from Chapter 28
Insights from Chapter 29
Insights from Chapter 1
#1
The story of Google and its battle with Excite, HotBot, and Infoseek is a perfect example of how a search engine can become a monopoly.
#2
Google, which was initially just a little better than the other search engines, grew to be far superior. It was the 800-pound gorilla of the internet in 2003, and has remained so since.
#3
The winner-take-all phenomenon is what drove the dot-com boom. On the internet, most things aren’t 80/20; they’re 90/10. And the top three or four spots are generally held by the same few companies. If you want to succeed on the internet, you must play to win and dominate your competition.
#4
Google is the best test to measure your sales ability because it shows how well you can compete against other companies. You need to do Google Ads in order to see how you stand against the competition.
#5
There are three main ways to dominate the Google Ads game: spend more money than all your competitors to buy clicks, find a little pocket where the competition is thinner, and dominate a market by finding a need and filling it.
Insights from Chapter 2
#1
Google has revolutionized advertising by making it possible for companies to be constantly visited by thousands of potential customers.
#2
Google Ads can be beneficial to your business no matter what kind it is. The techniques and strategies in this book can help you cut your Google AdWords costs by as much as 20 percent.
#3
Google is the secret weapon of the Fastlane. It can be used to find qualified buyers and build a business that dominates its niche.
#4
The author, who previously struggled with Adsense, recommends the book as required reading for those who want to market online. He also states that he now makes considerably more money due to the traffic his ads bring him.
#5
The author purchased the first version of this book five years ago, and he still has the newest version. He appreciates that it doesn’t promise wealth through advertising.
#6
One of the author’s friends is a
Enjoying the preview?
Page 1 of 1