Complete Guide To Programmatic Advertising

By James Lowery

Programmatic advertising is one of the most exciting areas of digital advertising. Whether you're a small business or advertising agency, Go Programmatic's book "Complete Guide To Programmatic Advertising" breaks down this new opportunity in a easy to read book. This new technology offers a unique opportunity to leverage machine learning and AI technology to get the best result for your digital dollar. 

• Language: English
• Publisher: James Lowery
• Release date: Aug 28, 2019
• ISBN: 9781393201977

Book preview

So, you're saying it’s going to be a Terminator situation?

Not quite. We are simply just using technology and automation to handle simple tasks. Programmatic advertising still needs ad planning, strategy, and human involvement. We will always need some type of human oversight and strong digital strategy planning to keep up with marketing trends and consumer habits. Without human involvement and advanced technology programmatic advertising can suffer. We always recommend working with an agency that actually knows programmatic strategy, implementation and has human oversite when needed. You want to make sure the humans who are overseeing your ad spend actually know what they are looking at vs. just running something they think is programmatic.

Is this the future of your business?

Most likely. It’s clearly impossible to know exactly what any business needs, but we know trends and analytical planning. Programmatic spends are on the rise and if something is on the rise, it’s worth taking a deeper look into. By 2020 programmatic advertising is projected to reach an annual spend upwards of 68 billion dollars, no joke! If businesses like yours, as seen on the graph, are increasing their spends programmatically, then maybe it’s time your business takes a closer look at programmatic digital ad