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    5 How to collect data using Google Analytics

    Nov 30, 2020 3 minutes
    Claudio G. Giancaterino

    Web analytics evaluates both website and web marketing actions performances. It affords to understand how many users visit a website when they visit it and for how long they browse the website, which are the sources that carry the most traffic and more. There are several web analytics tools, and Google Analytics is always the first choice. Not only because it’s free, but it provides lots of features that help to test, track, and measure customer behavior on a website.

    Let’s give a short checklist on how to choose a useful analytics tool:

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