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  • Writing Magazine

    THE ART OF ADVERTISING

    Jul 01, 2021 6 minutes

    Self-publishing is maturing. Ten years ago, we could upload our self-published books to Amazon and watch people buy them. There were far fewer self-published books back then, and Amazon worked hard to promote new titles to its ever-growing band of customers.

    During 2018, the American ISBN agency Bowker issued over one million ISBNs for self-published titles: that’s over 2,700 titles every day. And those were just the ones with ISBNs. Not every ebook on Amazon has an ISBN, so the true figure is far greater.

    With thousands of titles being published every day, how do we bring our new book to readers’ attention? The answer is advertising.

    Amazon Ads

    Whatever your feelings about Amazon, they are the biggest ebook distributor in the UK and US and have a huge slice of the print book market too.

    Deb Potter is the author of Amazon Ads for Authors 2021, which draws upon her advertising experience gained through promoting her children’s books.

    ‘Every minute,

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