Digital Marketing Blueprint: A Guide for Non-Digital Profressionals

By Ewort Atkinson, MBA

As a manager and business owner, how much do you know about Digital Marketing? The Digital Marketing discipline is quite pervasive. It involves several facets, from social media marketing to email marketing, search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, influencer marketing, and local SEO. Each area has its strengths and can significantly build your brand and attract new customers. In this book, we will delve into each of these areas and provide a comprehensive guide to implementing effective digital marketing strategies. You will learn how to create engaging social media content, v Introduction build an email list, optimize your website for search engines, run successful PPC campaigns, and more.

• Language: English
• Publisher: Ewort Atkinson, MBA
• Release date: Jul 2, 2023
• ISBN: 9798223642886

Ewort Atkinson, MBA

Ewort M. Atkinson CDMS-SP is an experienced Digital Marketing Professional with over 8 years of practical experience in online advertising. With a strong background in digital marketing, digital entrepreneurship, and strategy, plus over 20 digital-based certifications, Ewort Atkinson has the credentials, practical experience and knowledge to offer credible insights on Digital Marketing. He provides great insights into all the core tenets of digital marketing and does so in a style that is easy to understand and ready to use. To know more about Ewort Atkinson, MBA, CDMS-SP, visit www.digitalatkinson.com or follow him on LINKEDIN at https://www.linkedin.com/in/ ewort-atkinson-mba

Book preview

Introduction

Welcome to the Digital Marketing Blueprint for Non-Digital Managers! Today's businesses need an effective and proven digital marketing strategy to compete. Whether your business is offline or online, this ebook is designed for small, medium, and even large enterprises that need powerful insights on reaching their target audiences, stimulating conversion, and generating digital awareness.

As a business owner, how much do you know about Digital Marketing? The Digital Marketing discipline is quite pervasive. It involves several facets, from social media marketing to email marketing, search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, influencer marketing, and local SEO. Each area has its strengths and can significantly build your brand and attract new customers.

In this book, we will delve into each of these areas and provide a comprehensive guide to implementing effective digital marketing strategies. You will learn how to create engaging social media content, build an email list, optimize your website for search engines, run successful PPC campaigns, and more.

One of the great things about digital marketing is that it's measurable. You can track your progress, analyze your results, and make informed decisions to improve your marketing efforts. We'll show you how to use data to optimize your strategy continually.

Whether you are a young entrepreneur or a seasoned business owner, we understand that time is money, so we've designed this book to be practical and easy to follow. You will find actionable tips and step-by-step instructions that can be implemented immediately. The Digital Marketing Blueprint has all the core principles you need to grow your business online and succeed. So let's get started!

The Importance of Digital Marketing for Entrepreneurs

In today's digital age, it is impossible to ignore the role of digital marketing in growing your business. Take social media marketing, for instance. This has become an integral part of generating conversation and awareness. It's an effective way to reach a broader audience and increase brand visibility. With thousands of users locally and billions worldwide, social media platforms now offer an excellent opportunity to connect and engage with target audiences. Creating social media accounts and regularly posting relevant and valuable content can build a loyal following, increase your reach, and drive traffic to your website.

Email marketing is another powerful tactic of digital marketing. With email marketing, businesses can nurture customers, entice them with offers, generate leads, and increase sales. You can send targeted and personalized messages to your customers that address their pain points and offer solutions. Email marketing also allows businesses to segment their audience, track open and click-through rates, and measure their campaign's success.

SEO and PPC increases brand visibility online by driving traffic to a company's website. First, let's briefly look at SEO. This tactic achieves its goals by optimizing a website's structure and content to rank higher on Search Engine Results Pages (SERPs). PPC advertising, on the other hand, involves bidding on keywords to display ads at the top of search results. Both strategies require ongoing optimization and monitoring to ensure maximum ROI, but when done right, they can contribute immensely to a brand's visibility online.

Content marketing and influencer marketing are now buzzwords in today's digital marketing. They are used to establish authority, build trust, and increase brand awareness. Creating valuable and engaging content can attract and retain customers, position yourself as an industry expert, and differentiate yourself from your competitors. Influencer marketing involves collaborating with influential people in your niche to promote your products or services to their followers.

Finally, local SEO and marketing are crucial for brick-and-mortar businesses that operate in a specific geographical area. By optimizing your website for local search and creating local listings on directories like Google My Business, you can increase your visibility in local search results and drive foot traffic to your store.

Digital marketing is critical for entrepreneurs wanting to grow and stay competitive. By leveraging the various digital marketing tactics above, companies can reach and engage with their target audience, increase online visibility, and drive sales and revenue.