Copywriting For Rural Business Success

By Sarah Walkerden

Would you like to enhance the results you get from your marketing?

Would you like to learn to write your own compelling social media and blog posts?

Writing great copy is o

• Language: English
• Publisher: The Rural Publishing Company
• Release date: May 1, 2021
• ISBN: 9780648443117

Book preview

COPYWRITING FOR RURAL BUSINESS SUCCESS

Would you like to enhance the results you get from your marketing?

Writing great copy is one of the most valuable skills you can possibly learn in business.

Because…

Copy = Cash.

Written By:

Sarah Walkerden

First published by The Rural Publishing Company.

Copyright © 2022 Sarah Walkerden

eBook: 978-0-6484431-1-7

Print: 978-0-6484431-6-2

This work is copyright. Apart from any use permitted under the Copyright Act 1968, no part of this publication can be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Sarah Walkerden.

The information in this book is based on the author’s experiences and opinions. The author and publisher disclaim any responsibility for any adverse consequences, which may result from the use of the information contained herein.

Cover Design: The Rural Publishing Company

Layout & Typesetting: The Rural Publishing Company

A picture containing text Description automatically generated

Table of Contents

Introduction

Why get good at copywriting?      5

Chapter 1: Psychology & Authentic Selling

Sell authentically with the right approach for success.      7

Chapter 2: Outcomes & Results

Why you need to focus on the transformations you provide, not the processes.      13

Chapter 3: Stories & Emotion

Storytelling and how to hit your target audience where it matters.      16

Chapter 4: Personality & Fun

Ditch boring copy forever and have fun while you write.      19

Chapter 5: Get It Out & Down

The art of brainstorming and dumping it on the page.      23

Chapter 6: Review & Refine

How to get your first, second and final drafts sorted.      30

Chapter 7: Strategy & Places

All about blogs, social media, nurturing email lists and more.      38

Chapter 8: Getting Super Specific on Your Target Audience

Don’t attempt to sell ice to Eskimo’s!      51

Conclusion      59

Further Learning & Assistance      62

Introduction

Why get good at copywriting?

* * *

Would you like to enhance the results you get from your marketing?

Would you like to learn to write your own compelling social media and blog posts?

Writing great copy is one of the most valuable skills you can possibly learn in business. Even if you need to or plan to outsource some of your copywriting – a very wise move indeed – you’ll still need to learn the basics for your day-to-day marketing.

There’s a good chance you’ll need to write emails….

There’s a good chance you’ll need to post on social media…

There’s a good chance you’ll need to throw a sales page together in a hurry, without any help…

There’s a good chance you’ll need to write a few blog posts…

And there’s a good chance you’ll need to update the content on your website.

Particularly in the early days of a new business or as a smaller business, we often need to do ALL of these things ourselves, until we have the budget to outsource.