Copy Writing For Max profit

By Paul Baker

This eBook will teach you that a customer or prospect never actually wants to read your sales letter; after all, did you wake up this morning saying to yourself .. I can’t wait to read a sales letter about carpet cleaning or double glazing today?
Of course not!
But your sales letter can force the customer to take notice of your offering and build him or her up to a point of a real yearning for your goods or services. Your letter can also force the prospect into action, because failure to take action will somehow impact his or her life greatly if they don’t act on your letter.
If you follow the hints and tips in this book, you will keep your sales letters out of the bin, and ensure your customer takes actions now, not leave it until tomorrow (because, as we all know, tomorrow never comes.)

We cover:
• Getting the right message across to your target audience
• How to answer the most important question ever ... WIIFM?
• The need for stories
• The Market Message Media formula
• Different ways to get certain text noticed for the “skimmers”
• The need to focus on your customers 100% of the time
• AIDA
• Headlines (over 6 pages on headlines alone (yes, they really are that important!))
• The full content of the perfect sales letter
• Putting price in its’ place
• The emotions of buying
• Your guarantees
• Your call to actions ...
... and the list goes on!

This book covers everything you need to know about writing powerful sales letters, and it is explained with examples of how it all works, and fits together to provide a real “POWWWW” to your letter.
You’ll be truly amazed at what can happen if you apply what we teach you here and get on a mission to sell more through quality sales letters.
It’s just like you have been given permission to own a printing press to print your own money!
Buy this book. Love it. Or we will refund every single penny. I promise. Or you can tell my Mum.

• Language: English
• Publisher: Paul Baker
• Release date: Dec 22, 2015

Paul Baker

I created Company Profit Club.com after a decade in business as a free to use portal to help ensure that other business owners don't have to struggle like I did. I believe strong businesses make strong economies, raising employment and decreasing the burden on the welfare state, lifting people out of poverty, raising living standards for everyone. I honestly believe that strong business make or break a whole country. When I started out, I struggled with finances, sales, marketing, customer service, doing the job itself, well, you get the idea. Everything was so difficult, and the learning curve, man, that was steeeeeep! Because of my strong belief in building strong businesses to provide a better standard of living for everyone in any country, I want everyone out there who is up to the standards of discipline required to make a business flourish, to succeed. Being a successful entrepreneur takes real guts, dedication, determination and a continuous amount of effort. If you are a suitable business owner with a real passion for business, I want you to succeed. I really do. I have put lots of my own money into developing this site to help business owners thrive. I do hope it helps.

Book preview

Copy Writing - For Max Profit

Copyright © 2015 by Paul Baker

All rights reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations in a book review or scholarly journal.

First Printing: 2015

197 Warburton Road, Poole, Dorset, England. United Kingdom. BH17 8SE

www.companyprofitclub.com

Disclaimer

I am not a lawyer or an accountant. I keep myself away from legal and / or financial matters and I hardly ever discuss them in general terms.

My advice is based on my experience, so, if you need a strong legal / financial opinion, you should always consult a professional.

The publication of any Third Party Materials does not constitute my guarantee that any information, instruction, opinion, products or services mentioned within the Third Party Material is true or correct. The use of recommended Third Party Material does not guarantee any success and or earnings related to you or your business. Publication of such Third Party Material is simply a recommendation and an expression of my own opinion.

No part of this publication shall be reproduced, transmitted, or sold in whole or in part, in any form, without the prior written consent of the author. All trademarks appearing in this guide are registered and are the property of their respective owners.

Users of this guide are advised to do their own due diligence when it comes to making business decisions and all information, products, services that have been given as examples should be independently verified by your own qualified professionals.

By reading this guide, you agree that I and my company are not responsible for the success or failure of your business decisions relating to any information presented in this guide

Table of Contents

1 - Introduction

2 - Buying Is An Emotional Thing

3 - Copy Writing Essentials

4 - Market Message Media

5 - More Essentials

6 - Benefits Not Features

7 - AIDA

8 - Content Order

9 - Headlines

10 - Better Headlines

11 - Content Revisited

12 - Your Guarantee

13 - The Packaging

14 - Quick Fire Pointers

15 - Additional Resources

Example Letter

About The Author

About Company Profit Club

Intro to Selling For Max Profit

Section One - Introduction

Never has it been such an uphill battle to get a sales letter read than in the homes and businesses of today.

Every day we are all bombarded to smithereens with sales pitch after sales pitch, advertising message after message, businesses selling anything to anybody that will listen, which is usually not many as most of us simply tune out even the messages that are most applicable to us.

One of the main reasons why we drown out all of this advertising clutter is the fact that the message doesn’t seem to be targeted at us at all. The advertisers have decided (unwisely) to go for a huge splatter gun effect and spray all of us with the same message.

No wonder we’re not listening if we aren’t hearing a message that is aimed at us!

The good news is that there is a way for your sales letters to work, but, in your sales copy, you have to overcome this lethargy towards advertising. You must break people’s concentration on their own lives.

Your letter must overcome your target prospects’ obsession with themselves, (and I'm not saying that as a bad thing) break through their walls of resistance and get them to take some sort of action that you want them to take.

One of the key reasons people like to get recommendations from friends and family is because they don't relate the business in an advert to a professional company; someone who really understands their problems. We will discuss how you can overcome this later on in the book.

Also, most sales letters go straight to the bin because they don't address the needs of the consumers, and they don't do it quickly enough. Too many sales letters waste precious paper space trying to look