Kinetic Kopy

By Franklin W. Haynes

What is great sales copy? Sales copy often conjures up dark images of yellow highlighters, CAPS, bold text in red, and lots of exclamation marks!!!, basically a written form of the characature of a used car salesman, but sales copy doesn’t have to be pushy, sleazy, and aggressive. In fact, the most persuasive sales copy is the opposite.
Great sales copy is: Engaging, it focuses on reader benefits more than "buy my product!"; It's clear: it is both easy to read and easy to understand. It is Concise, the sales copy doesn’t bombard the reader with more words than necessary, and finally, it's persuasive. Great sales copy encourages a reader to take action.
Sales copy is measured by how well it makes the readers take the action you want them to take.
The ability to write irresistible sales copy is one of the most important marketing skill you can learn. Even if you, yourself, do not do the copy for your marketing, it is vital that you have an idea of what great marketing looks like to insure that you are maximizing your marketing.
Whether you need to write emails, create direct mail, website copy, social media updates, advertising copy or just approve copy written by others, you need to understand the techniques that make copy more persuasive; and you need to know which copywriting mistakes turn readers off, yes, it is possible to write marketing that actually makes people not buy from you.
That's where this short but concise book comes in.

• Language: English
• Publisher: Franklin W. Haynes
• Release date: Oct 23, 2015
• ISBN: 9781310137976

Franklin W. Haynes

Father, husband and entrepreneur basically sums it up.Before anything, I am a husband and father. Beyond that, I am a creator not having the ability to sit back and let someone else control the reigns. I do coaching and consulting and still do the occasional copywriting job now and then, just to keep in practice.I currently live in Muskogee, Oklahoma where I run my own business, teach kids about team work and creativity through puppetry.I make jewelry as a hobby and have recently, through the request of family and friends, begun selling it on etsy, but I still do it for fun and don't consider it a business, even though it does bring in some revenue, because I don't want it to become work.I am an open book, so I have no problem answering questions, contact me any time.

Book preview

Kinetic Kopy

Probably one of the most important things you need to know in marketing.

Copyright Phantom Script Publishing 2015 Smashword Distribution All Rights Reserved

LEGAL NOTICE

The author and publisher have strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that they do not warrant or represent at any time that the contents within are completely accurate at the time which you are reading due to the rapidly changing nature of the Internet and marketing in general.

While all attempts have been made to verify information provided in this publication, the author or the publisher assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations are coincidental and totally unintentional.

In practical advice books, like anything else in life, there are no guarantees of income made. Readers are cautioned to rely on their own judgment about their individual circumstances.

This book is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek the services of competent professionals.

Now, That being said, I hope that the information in this book helps you to get a better understanding of copywriting.

For more information, contact Phantom Script Publishing at [e-mail].

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Table of Contents

Introduction

Headers That Sell

From Header to Headline

Sub Headlines

Opening Your Letter

Features/Benefits

Bonuses

Guarantee

Walk Your Customer through the Steps of Ordering

Getting effective testimonials

More Tips

Resources & Bonuses

A Special Bonus for You

Final Thoughts

About the Author

More Books

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Introduction

Copywriting is something I’ve personally been working on perfecting from day one when I first became aware that good copy could make you a living while great copy could make you a fortune.

You see, great copywriting skills are one of the single most important skills you can ever learn in marketing. You either learn to write it, or pay someone else to write it for you. Personally… I was one who would rather