NZBusiness+Management

THE BEST CONTENT STRATEGIES START WITH TRUST

As a marketing strategist and trainer for small businesses I have taught everything from how to change the colour on a Canva design, write a caption, or create a Tiktok. These are all skills we all need to magically know to market our own small businesses (or at least know enough to be able to brief someone else), and often they are far easier to do once you've been given a few tips here and there.

The hardest part of creating content is to trust. Trust that you will attract your ideal customers and they will want to buy from you, even if

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