How to Write magic Words that Sell: An Easy Guide to Attract Customers

By Zama Zincume

This is an e-book for everyone who writes web copy. It reveals dozens of web copy writing techniques to help you attract customers. Get their attention compelling them to buy more.

Among other tips revealed are:

A blueprint for writing killer copy

Writing attention-grabbing headlines

Your secret minefield on research

Creating money-on-demand with email.

Write irresistible web copy, emails and marketing communications to attract buying customers.

It's your guide to help you plan, write, edit and optimize your web copy!

• Language: English
• Publisher: ZZ
• Release date: Jul 31, 2020
• ISBN: 9781393934851

Zama Zincume

Zama Zincume is an Author, Web Copywriter, Bible Teacher, and Health Consultant. He is a protégé of Fred Gleek, Terry Dean, and Bob Bly. He speaks eight languages and has been a co-editor of Evangelens (an Evangelical society of Southern Africa magazine). Contributed to “Window on the Word” in the Natal Witness newspaper. www.zamazincume.co.za [e-mail]    

Book preview

CHAPTER ONE

YES, YOU CAN WRITE WEB COPY THAT SELLS

COPYWRITING IS A BIG business.

It has become one of the most in-demand skills of this century. It has to be. There are more than 1, 8 billion websites. DMA’s (A Danish and international market research and analysts) recent survey shows 90% of smartphone users access their emails at least part-time through their phones.

Facebook is accessed by 3,3 million people per day. We are living in an era of information overload. It will require a unique skill set in web copywriting to penetrate through the clutter and be heard.

This is the e-book for you.

Power of Words

Words are powerful and used effectively can change any situation. Web copywriting thrives in the power of words.

What is web copy? It simply means the written words that make readers of your websites pull out their credit cards and purchase your product.

Words are indeed the true currency of the web.

In writing copy you’ll be using persuasive and seductive words. Words will get people visiting your site to click, sign up, read, register, order, subscribe, or respond to any call to action you make.

The language and tone you use should be that of your audience – people you are targeting for your product or service.

First things,