NZBusiness+Management

SALES, MARKETING AND MONEY

When things get difficult financially, the natural response is to look for savings. Costs you can cut. Things you don't need. We tend to get more careful about where we choose to spend money. That's all fine. It's smart even.

What is not talked about enough, however, is that sales make the pain go away.

That's right, the fastest way for things to feel less difficult is to make more

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