Guide to Robert B. Cialdini’s, PhD Influence
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About this ebook
PLEASE NOTE: This is a companion Robert B. Cialdini’s, PhD Influence and NOT the original book.
Preview:
Robert B. Cialdini’s Influence: The Psychology of Persuasion examines the compliance methods by which marketers, salespeople, and others, such as cult leaders, pressure people into doing things they would not otherwise do. There are six basic compliance tools: reciprocity, consistency, social proof, liking, authority, and scarcity.
Inside this companion:
? Overview of the book
? Important People
? Key Insights
? Analysis of Key Insights
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. IRB Media
With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.
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Guide to Robert B. Cialdini’s, PhD Influence - . IRB Media
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