Influence: The Science behind Leadership and Creating Followers

By Jonathan Phoenix

Why do people follow some leaders and not others?



Why do your friends have so much influence on you?



This book will discuss those topics and expand on these ideas, as well as others. We will point out how consumer behavior is directed by advertising, how you can become a more powerful influencer, and go into details about leadership qualities everyone should have. Some of these qualities can trigger one to become sneaky and subtle but powerful in their convincing methods.



I am certain that you will learn a lot from this book. Get started right away!

• Language: English
• Publisher: Anonymous
• Release date: Oct 23, 2020
• ISBN: 9791220211666

Book preview

Influence

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By Jonathan Phoenix

Table of Contents

Chapter 1: The Science Behind Why People Follow the Crowd

Chapter 2: Friends Have More Say in Your Relationships Than You Think

Chapter 3: Consumer Behavior

Chapter 4: Become an Influencer

Chapter 5: What Every Leader Should Know about Trust and Impact

Chapter 6: The Top Seven Leadership Errors that Diminish Your Influence

Chapter 7: The 7 Sneakiest Impact Techniques You Never Saw Coming

Chapter 8: In Teaching Others, Every Moment Counts

Chapter 1: The Science Behind Why People Follow the Crowd

It could seem that we're in control of our thoughts and behavior. However, social psychology tells a completely different story.

Social psychology is specified as the scientific research study of how we think of, influence, and connect to one another. As humans, we are social beings. Lots of us communicate with others each day, spending large portions of our waking hours in some form of communication.

One lesson from social psychology is the influence others have on us Research shows we do not have as much power over our thoughts and behavior as we think. We take cues from our environment, specifically others, on how to act.

How groups influence us.

Consider the concept of group polarization. The idea is that likeminded people in a group enhance one another's perspectives. Group polarization reinforces the viewpoints of everyone in the group.

In a study by French psychologists Serge Moscovici and Marisa Zavalloni, researchers asked individuals some questions. First and foremost, scientists inquired about their opinion of the French president. Second, they asked about their mindset toward Americans. The scientists then asked the participants to talk about each subject as a group.

After a conversation, groups who held a tentative agreement ended up being more extreme in their viewpoints. For example, participants held somewhat favorable attitudes toward the French president. But their attitudes amplified as group members consulted with one another. They held slightly lack of confidences to Americans. But their mindsets heightened as each member learned others shared their views about their

Reviews for Influence

[Mary Stepp · Rating: 5 out of 5 stars]

This book consists of a great deal of info that was practical to me. I liked this book better than other publications regarding this topic. So, I leave 5 stars indeed. Therefore, with that being mentioned, I do highly recommend it.