Persuasion: The Dark Psychology of Influence and Body Language

By Shevron Hirsch

This is a 2-book combo, which has the following titles:



Book 1: Persuasion can be used for good and evil. Some people know exactly what moves others to act a certain way, and they know how to guide them in certain directions.



But the knowledge of how to do this, does not have to be limited to a select few. It simply requires someone like you to take initiative and to read or listen to a book like this. In this book, a variety of topics will be covered, including but not limited to: the true meaning of persuasion, tips to persuade others faster and more effectively, persuasion as an art, the neuroscience behind decision-making moments, and problems that arise when people are too persuasive (if there is such a thing).



Book 2: How can you become a master of persuasion?


How do you get your way?



These three questions are at the heart of this brief book, that will reveal many secrets of the persuasion realm many have entered.
Once you learn to recognize the most important techniques of persuading others, you will be able to use them and become better at getting what you want in life.



The most crucial topics in this book include: the 6 best ways to get your way, how to use the heart and not the head, persuasion techniques predators use against their victims, how to use a good story, common logical fallacies, tricks to market your brand better and be more convincing, and how persuasion is related to law.



If any of these topics pique your interest, then I encourage you to get started with this book.

• Language: English
• Publisher: Efalon Acies
• Release date: Sep 27, 2020
• ISBN: 9791220200592

Book preview

Persuasive

Chapter 1: The Meaning of Persuasion

How does someone get other people to think and act differently? There are subtle ways to press a program without turning everyone off. In the area of persuasion, Robert Cialdini, professor emeritus at Arizona State University, might well be the professional to note. His 6 principles have been used in business schools and also in boardrooms. The very first concept is reciprocity, where one gives and gets back-- the internal feeling that something is owed can be effective. The 2nd, dedication and consistency is all about having consistency in beliefs and habits. Another principle is social evidence, when people tend to make choices that appear popular. The next basic covers authority, as having a trustworthy professional works well. Meanwhile, likability is when an individual is regarded as a reliable good friend. And lastly, scarcity is necessary because people fear that an item could be in short supply.

How to Convince Others

While persuasion is a science, it is also definitely an art. If an individual pushes too hard, he will run the risk of being aggressive. If he pushes too lightly, he will get nowhere. If she grinds on too much, she is just a jerk. Most things can influence the decisions of others. This is an example: certain people focus when an attractive salesperson is talking. Moreover, people liven up if that individual uses powerful words such as progress, liberty, and value. Considering what others want can also help you, as this will notify you to design a strategy that benefits all. A thoughtful, convincing argument can lead to getting what's really wanted.

Chapter 2: Weapons of Mass Persuasion

Everyone from the president to your next-door neighbor deploys methods to bring people over to his/her mindset, but many backfire. In The Influential Mind, cognitive neuroscientist Tali Sharot introduces some less intuitive methods for changing beliefs and behaviors.

1. Tie arguments to a commonly shared goal.

Trying to drive home a point? It seems only sensible to fire off a barrage of evidence, but people are stubbornly resistant to facts they do not like. Data alone are insufficient, Sharot says. They need to be connected to people's previous beliefs and motivations. One study found out that when physicians described heaps of research refuting the supposed link between vaccines and autism, careful parents or caretakers remained skeptical. Still, when they instead concentrated on the power of vaccines to keep children healthy-- a goal that physicians and parents share-- parents or caretakers were 3 times as likely to change their minds.

2. Offer benefits, not threats.

We often go negative to incite others to act, threatening to take something away or raising the specter of future problems if they do not do something about it. Rewards have the potential to be more effective. Sharot's team discovered that study participants favored rewards on an user-friendly level, pressing a button faster to acquire a dollar than they did to keep away from losing one. Research also suggests that rewards can motivate staff members more effectively than threats or cautions. Our brain is created so that we're a lot more reactive to benefits that we can get now, and that has a huge influence on conduct, Sharot says.

3. Give them a choice.

A sense of agency and control is very essential for motivating other people to act, according to Sharot. In one research study, the number of people who consented to pay a laboratory tax rose significantly if they had the opportunity to suggest how that cash would be spent. Similarly, a vegetable-averse child might be asked to create his own salad, and staff members struggling to meet guidelines could be invited to contribute to the rule-making process.

Are You Persuasive Enough to Change Someone's Mind?

Think about your own beliefs concerning practically anything-- your political preference in the next election, childhood vaccinations, faith, vehicles, diet plan or exercise programs, or how to celebrate the holidays. Some of your viewpoints are enduring and unfaltering.

Where do your beliefs come from? How can you change a person's view? Is such change even possible? Or, is it just not really worth using up the energy that it takes to try and convince others that your choices are warranted, that they are right for you?

For instance, when it comes to beginning a family, and particularly making choices on family size, you might have discovered that there are strong opinions out there. If you, like many families across the developed world today, have chosen to have one kid, it is very likely you've met some resistance. The concept that you have or plan to have one kid may be new, maybe unexpected or disturbing to people in your life. Many people may be quick to bring up negative elements to having only one kid, like that they will be at a downside or that

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