Rotman Management

When Gut Feelings Go Too Far

How has the daily presentation of data by experts affected our risk-taking behaviour?

All of our actions and behaviour are driven by us doing what we think is the right thing. It is interesting how people use data to inform what they think is the right thing. In a pandemic — when there is all manner of different data floating around — there are many important questions around how our leaders communicate data in a way that is true to the factual state of the world, while also being sensitive to the psychological processes involved in making sense of that data.

Think about infections and case counts as water filling up a bathtub. Every moment, more water is entering the tub, and at the same time, the bathtub is getting fuller. The water that is constantly entering the tub is the flow, and the overall volume of water is the stock. In terms of the pandemic, people either wanted to know the overall stock of cases or the day-to-day fluctuations or flow.

In our research, my colleagues and I found that

You’re reading a preview, subscribe to read more.

More from Rotman Management

Rotman Management3 min readIntelligence (AI) & Semantics
Big-Picture Thinking
IN 1994, JEFF BEZOS was working in finance in New York City. The Internet was just emerging, but it was growing at an incredible rate of over 2,300 per cent per year. He had an epiphany: e-commerce was the future. Bezos did some research and discover
Rotman Management6 min read
The Creative Power of Constraints
IF YOU THINK about how creativity is changing in the 21st century, it’s impossible not to think about social media and platforms like TikTok, YouTube and Instagram. After many years with the CBC in 2020 I joined the leadership team at TikTok. Even be
Rotman Management4 min read
Coming Soon? The Four-Day Workweek
In February 2023, researchers made global headlines when they announced that their four-day workweek experiment had been a success. Over six months, they had asked about 30 companies that collectively employed 1,000 people to give their teams an extr

Related Books & Audiobooks